Aldi launches a brand new ‘Market Buy’ in the fresh food section

Aldi Australia has launched a new ‘Market Buy’ range featuring seasonal fruits and vegetables with minor imperfections.

The range was introduced in bid to assist farmers and is part of Aldi’s commitment to send zero food waste into landfill by 2025.

‘The Market Buy range empowers farmers to sell more of their crops and avoid edible produce from going to waste,’ Aldi said in a statement.

The new Aldi 'Market Buy' range was introduced in bid to assist farmers and is part of Aldi's commitment to send zero food waste into landfill by 2025

The new Aldi ‘Market Buy’ range was introduced in bid to assist farmers and is part of Aldi’s commitment to send zero food waste into landfill by 2025

‘It is admirable to see ALDI Australia take conscious measures to double the amount of surplus food donated to food rescue partners such as Foodbank,’ said Brianna Casey, CEO of Foodbank Australia.

‘ALDI has been a long term and reliable partner to Foodbank over the last 11 years and their latest commitment to zero waste will allow the growing number of Australians facing food insecurity to have even greater access to food’

The supermarket giant is also trailing how customers can reduce their waste by providing in-store recycling services whereby common materials can be recycled – such as coffee capsules and soft plastics.

This is in addition to Aldi’s battery recycling service which was introduced in 2013.

'The Market Buy range empowers farmers to sell more of their crops and avoid edible produce from going to waste,' Aldi said in a statement

‘The Market Buy range empowers farmers to sell more of their crops and avoid edible produce from going to waste,’ Aldi said in a statement

According to a report released by the Australian Government’s National Waste Policy Action Plan, Australia wastes more than 7.3 million tonnes of food every year, costing the economy over $20 billion annually.   

By implementing strategies such as the Aldi ‘Market Buy’, the total amount of food wastage will likely decrease.

‘ALDI’s commitment to reducing waste and improving sustainable practices will hopefully have an immense flow-on effect across its supply chain, and through to consumers,’ said Minister for the Environment Sussan Ley.

‘With innovative solutions and practical measures we really can work to a future with less waste.’