Lux Brows & Lashes: Stylist Kim Evans makes $10,000 with her Brow Soap

A Melbourne brow stylist is struggling to keep up with customer demand after launching a ‘miracle’ soap to help women tame their eyebrows during Covid lockdown. 

Kim Evans, the founder of Lux Brows and Lashes, made $10,000 in less than four weeks after releasing her $40 ‘wonder product’ Brow Soap online in July and it has been flying off the shelves ever since. 

Kim, who has styled the brows of Nadia Bartel, Rebecca Maddern and Ash Pollard, took her studio online during the Melbourne lockdown and created the special formula to help women keep their brows in place all day long.

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Kim Evans (pictured), the founder of Lux Brows and Lashes, made $10,000 in less than four weeks after releasing her $40 'wonder product' Brow Soap online in July and it has been flying off the shelves ever since

Kim Evans (pictured), the founder of Lux Brows and Lashes, made $10,000 in less than four weeks after releasing her $40 ‘wonder product’ Brow Soap online in July and it has been flying off the shelves ever since

The soap is blended with coconut and olive oil to hydrate and nourish the brows

It comes with a spoolie brush that lifts the brows and gives them the ideal sculpted shape

The soap is blended with coconut and olive oil to hydrate and nourish the brows and it comes with a spoolie brush that lifts the brows and gives them the ideal sculpted shape

The soap is blended with coconut and olive oil to hydrate and nourish the brows and it comes with a spoolie brush that lifts the brows and gives them the ideal sculpted shape. 

For best results, Kim recommends wetting the spoolie brush with water and swirling it around in the soap before applying it to the brows from the base in an upward swooping motion.

It takes just five seconds for brows to be tamed and set in place for the rest of the day. 

Before and after: This woman used brow powder, brow soap and a highlight pencil to transform her brows at home in a matter of minutes

Before and after: This woman used brow powder, brow soap and a highlight pencil to transform her brows at home in a matter of minutes

What is Brow Soap? 

Brow Soap is a small tin of ‘magic’ that holds your brows in place all day. 

Simply brush soap through your brows holding them in place to create a fuller, fluffier look. 

Lux brow soap has coconut oil and olive oil to ensure your brows will be hydrated and nourished all day long and it’s the perfect conditioning treatment to help your brows grow strong and healthy. 

Kim, who has styled the brows of Nadia Bartel, Rebecca Maddern and Ash Pollard, took her studio online during the Melbourne lockdown and created the special formula to help women keep their brows in place all day long

Kim, who has styled the brows of Nadia Bartel, Rebecca Maddern and Ash Pollard, took her studio online during the Melbourne lockdown and created the special formula to help women keep their brows in place all day long

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‘This is the bees-knees, the absolute brow gold for the ultimate brow hold,’ the product description reads. 

‘The Lux Brows & Lashes Brow Soap gives you the strongest brow hold all day long while feeling barely there. This is your new go to product as it creates a fuller, fluffier, more defined brow look.’

And the results speak for themselves, with hundreds of women showing off their before and after snaps on social media.

‘We’ve been truly overwhelmed by the orders coming through the online store,’ Kim said.

‘Our Brow Soap is an at home alternative to Brow Lamination and it’s been flying off the shelves. 

‘We sold out of over $10,000 worth of product in the first month and we’re looking to increase the items on our online store to keep up with the DIY demand.’

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